PR Agency | Vector Inc. （Vector Group ）
Good Resonance.
| Type of Business： | Supplement manufacturer |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To build product awareness by attracting publicity To draw traffic to e-commerce site by creating buzz on Web & social media |
| Content of Implementation： |
Created base for product effectiveness awareness through TV tie-in Conducted media presentation to attract publicity Created buzz on social media with the cooperation of beauty related opinion leaders |
| Strategic Point： | Narrowed user advantage to beauty effect upon context formation, centered communication around beauty related opinion leaders |
| Type of Business： | Local government/tourism |
|---|---|
| Service Menu： | Retainer-based PR service |
| Objective： | To raise awareness of tourist destination among travelers To create concrete image of local specialty and tourist destination and increase awareness of benefits |
| Content of Implementation： |
nvited media to FAM trip which led to a large-scaled special feature exposure on tourist destinations Arranged tie-up with travel site and implemented a voting campaign to create tourism product Implemented outdoor PR events (in Beijing, Shanghai, and Guangzhou), and conducted questionnaire surveys on tourist destination Acquired news coverage on media through campaign press conference Distributed press releases featuring tourist information on a periodic basis to continuously attract publicity |
| Strategic Point： | By collecting information on targets’ needs through consumer participation-type campaign, communication that attracts consumers’ attention was realized, giving an advantage for future PR activities |
| Type of Business： | Department of tourism |
|---|---|
| Service Menu： | Web promotion |
| Objective： | To distribute information on tourist destination and to attract consumers |
| Content of Implementation： |
Continually distributed information through Weibo and strengthened follower engagement Developed Web campaign linked with Weibo API Distributed relevant regional information by facilitating the use of Web influencers |
| Strategic Point： | mplemented measures to spread information among consumers by planning and developing communication strategy around Weibo |
| Type of Business： | Restaurant service business |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To increase awareness/solicit patronage through media exposure |
| Content of Implementation： |
Launched PR activities with the reopening of restaurant for the purpose of refurbishing existing image Acquired exposure in media for wealthy classes and implemented multiple tie-ins in free papers for Westerners. |
| Strategic Point： | asting parties inviting major media were held on a regular basis to promote understanding of the restaurant’s selling points, which led to the acquisition of large-scaled exposures |
| Type of Business： | Game app |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To increase awareness and to promote app downloads through media exposure |
| Content of Implementation： |
Implemented Web promotion that reflected the characteristics of game content Attracted users with high affinity for games to campaign site by communicating through SNS such as Weibo from the campaign site Obtained publicity by distributing launch releases to game related media at the same time |
| Strategic Point： | Required app download as the condition to participate in campaign and established the campaign scheme, i.e. campaign participation = game download |
| Type of Business： | Major airline |
|---|---|
| Service Menu： | Promotional event |
| Objective： | To raise company awareness through promotional activities |
| Content of Implementation： |
Attracted many users by providing incentive products as a bait to promote campaign participation Viral scheme of information was built by interlocking with Weibo API and sharing campaign participation with social media |
| Strategic Point： | By setting Weibo API, a scheme where participants attract more participants was established More than 30,000 people participated in the two-week campaign |
| Type of Business： | Eyewear brand |
|---|---|
| Service Menu： | Retainer-based PR service |
| Objective： | To build brand recognition through a highly publicized event triggered by the opening of a new store |
| Content of Implementation： |
Created fan base at the official Weibo account Transmitted teaser information before launch by using official Weibo account as a hub to develop a sense of expectation Carried out brand launch event, invited fashion opinion leaders to spread information through social media Arranged tie-ins concentrating on fashion media, increased brand recognition |
| Strategic Point： | Narrowed communication target to young generations born after 1990, and built communication plan thoroughly utilizing social media |
| Type of Business： | Apparel brand |
|---|---|
| Service Menu： | Retainer-based PR service |
| Objective： | To build relationship with key persons of fashion media |
| Content of Implementation： |
Strengthened branding to have big feature articles published in fashion magazines Invited influential editors of prestigious magazines to the autumn/winter new collection fashion event held overseas Interviewed brands’ chief designer Planned and acquired a big feature article publication at the time of the autumn/winter collection |
| Strategic Point： | Relationships were built only with key persons of high-fashion media to strengthen brand image; as a result, the brand’s status has successfully improved in the fashion industry |
| Type of Business： | Hair care product manufacturer |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To create news and increase awareness in connection with the launch of a new product |
| Content of Implementation： |
Product presentation event aimed at media & VIPs Facilitated the use of influencers in social media and distributed news release to nationwide media including local media to give a boost before and after the event Cast Japanese/Chinese celebrities for the event and arranged media interviews |
| Strategic Point： | A keyword that attracts attention both in Japan and China was decided, followed by an audition event with the keyword as the theme held in China utilizing social media. It was topicalized as mutual content in Japan and in China, succeeding in obtaining maximizing exposure. |
| Type of Business： | Distribution |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To provide topical gimmick and to increase awareness through media with the opening of a character store |
| Content of Implementation： |
Gained publicity by holding a media press conference Realized large-scaled exposure in an information program through TV tie-up promotion, which led to attracting customers to the store Encouraged influencers of Japanese culture to distribute information through social media |
| Strategic Point： | Narrowed and concentrated exposure to mass media with immediacy such as television and newspapers which led to the success of increasing awareness widely and directly, thus attracting customers |
| Type of Business： | Camera manufacturer |
|---|---|
| Service Menu： | Short-term retainer-based PR service |
| Objective： | To improve awareness through campaign activity utilizing new product’s selfie function |
| Content of Implementation： |
Created fans among young adult segment by concentrating on social media communication Obtained publicity on Web media by distributing product launch news release Encouraged fashion opinion leaders to post selfie pictures and comments on Weibo Implemented selfie photo posting event, exposed event announcement news on web media Made content out of contest event and transmitted information through social media to create news |
| Strategic Point： | Created fan base by continuously implementing Weibo media-driven communication during the campaign duration to directly communicate to the target group (young generations born in the 1980s and 1990s) |
| Type of Business： | Camera manufacturer |
|---|---|
| Service Menu： | Promotional event |
| Objective： | To improve corporate image through promotional activity |
| Content of Implementation： |
Provided highly topical content at the real-life event to directly communicate image to consumers Succeeded in spreading information virally among general users by including social media-attracting points in event content Invited Web influencers to the event to accelerate information diffusion |
| Strategic Point： | By implementing event and developing content that attracts general users, a scheme where information naturally spreads on social media was built, succeeding in communicating corporate image to many consumers |
