Amongst the countries of Southeast Asia, Thailand stands out for its achievement of steady economic growth. Besides the impressive strides made by Thai corporations, many overseas companies (including Japanese firms) have been expanding their presence in Thailand, drawn by the country's advantageous geographical location. Viewed in terms of industry sectors, if the period in which large numbers of manufacturing firms were positioning Thailand as an important manufacturing location in Southeast Asia is seen as the first "Thai boom," then today can be seen as a "Second Thai Boom" in which growing numbers of overseas companies have come to view Thailand as an important strategic market for retail and other service businesses.

With the overall level of product and service quality rising across many industry sectors, while at the same time the competition in the Thai market is growing increasingly intense, in the future it will be ever more important for firms seeking to develop the Thai market to have a detailed, carefully thought-out marketing strategy in place.

Vector provides comprehensive support to help client companies seeking to take advantage of this advantageous situation to overcome their marketing challenges, offering services that embody Japanese-style attention to detail and the ability to formulate effective proposals. Vector leverages the strategic PR knowhow that it has built up over the years in Japan to implement ePR (focusing on the formulation of effective communication strategies for digital media, which are particularly important in Thailand), integrating this with sPR oriented towards effective, real communication that relates directly to particular brands and products, providing a total solution that supports the putting in place of the framework needed for effective marketing promotion.